Retail Expansion: Smart Location & Lease Negotiation

A practical guide for apparel retail professionals to choose winning store locations and secure favorable rent agreements.

Functions

OperationsProcurementProjectsRiskSales & MarketingStrategySupply Chain
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1 day

Program Overview

This interactive training equips apparel retail leaders and expansion teams with the critical skills to select optimal store locations and negotiate rent terms that align with business objectives. Participants will explore tools for market and demographic analysis, site evaluation, rent benchmarking, and legal safeguards in lease agreements. Through case studies and group exercises, they will apply best practices in location planning and rent negotiation to real-world scenarios, enabling smarter expansion decisions and cost efficiencies in the dynamic retail environment.

Features

  • Identify and evaluate optimal store locations using structured frameworks and tools.
  • Analyze market, demographic, and footfall data to inform location decisions.
  • Prepare for and conduct successful rent negotiations aligned with business goals.
  • Understand legal essentials and protect business interests in lease agreements.

Target audiences

  • Retail Sales Managers
  • Operations and Expansion Heads
  • Project Teams and Store Planners

Curriculum

  • 8 Sections
  • 24 Lessons
  • 1 Day
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Instructor

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Sridhar Srinivasan

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A versatile and dynamic professional with over 30 years of hands-on experience and in-depth knowledge in each of the actions and inactions in the field of Retail, Sales, Distribution and Retail Business Development. Proven track record of Profit Centre Management, Retail Operations, channel management, Large Team Management, developing & managing multiple Retail & Distribution Channels. Have found Sustainable solutions to critical problems with out of the box thinking. Made exceptional differentiation in Identifying flagship stores in strategically critical locations with Franchisees for various leading brands of Aditya Birla Fashion & Retail Limited (Louis Philippe, Vanheusen, Allen Solly, PeterEngland, The Collective, PEOPLE) which delivers high top and bottom lines.

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