Program Overview
This program provides participants with a deep dive into FMCG labeling laws and claims management, covering nutrition facts, health and functional claims, marketing statements, and allergen declarations. Designed for corporate teams and delivered by an industry veteran with 25+ years of experience, the course blends concepts, real-world examples, case studies, and interactive simulations. Participants will gain practical insights into navigating regional regulations (FSSAI, FDA, EFSA, Codex, GCC, ASEAN), understand the balance between compliance and brand positioning, and learn to prevent costly compliance errors, recalls, and reputational risks.
Features
- Understand and apply global labeling and claims regulations across multiple markets
- Identify non-compliant or risky claims and design corrective measures
- Balance marketing appeal with regulatory compliance through cross-functional alignment
- Develop internal compliance checklists and risk mitigation strategies for FMCG products
Target audiences
- Regulatory Affairs and Quality Assurance Teams
- R&D Professionals
- Marketing Professionals
- Product Development Teams
- Legal/Compliance Teams
Curriculum
- 4 Sections
- 18 Lessons
- 1 Day
Expand all sectionsCollapse all sections
- Labeling Fundamentals & Regulatory Landscape5
- 1.1Key regulations governing FMCG labeling (Codex, FSSAI, FDA, EFSA, etc.)
- 1.2Nutritional Panel, RDA, %DV, “low-fat”, “sugar-free”, “high protein”, fortification standards
- 1.3Distinction between nutrition claims, health claims, and marketing claims
- 1.4Allergen declarations – mandatory vs voluntary disclosures
- 1.5Penalties & brand risks of non-compliance
- Situational Awareness – Regional & Practical Nuances5
- 2.1Regional differences – India (FSSAI), US (FDA), EU, GCC, ASEAN
- 2.2How “permitted” and “prohibited” claims vary by market
- 2.3Case: Use of terms like “natural,” “organic,” “light,” “immunity booster”
- 2.4Allergen management – cross-contamination & precautionary labeling (“may contain…”)
- 2.5Common challenges: reformulation, labeling redesign, import/export labeling hurdles
- Real-Life Cases & Industry Lessons5
- 3.1Case Study 1: Product recall due to mislabeling (nutrition/health claim dispute)
- 3.2Case Study 2: Allergen misdeclaration – compliance vs consumer trust
- 3.3Comparative analysis of “functional foods” claims (e.g., probiotics, plant protein)
- 3.4Brand positioning vs regulatory compliance – where companies went wrong
- 3.5How leading FMCG brands build legally compliant yet marketable claims
- Interactive Exercises & Problem Solving3
- 4.1Group exercise: Audit a sample food label – identify non-compliant claims and suggest fixes
- 4.2Exercise: Marketing vs Regulatory team negotiation – balancing compliance with consumer appeal
- 4.3Scenario based workshop: Handling an allergen declaration crisis – risk mitigation and corrective communication
Instructor
