About the Client
The Guardian Group (One Guardian) is a wellness-focused FMCG company founded in 2022 and backed by Mumbai-based Ananta Capital. With a portfolio spanning skincare, luxury perfumes, health supplements, pharmacy retail, and beverages, the group is committed to simplifying lives and promoting customer well-being. Brands under its umbrella include Bella Vita, Bevzilla, ThriveCo, GNC, and Guardian Pharmacy, positioning it as a fast-growing, consumer-first organization in India’s evolving wellness market.
Workshop Objective
The objective of this workshop was to equip participants with the skills and confidence to integrate AI into their end-to-end marketing campaigns. The program aimed to help participants:
- Understand and apply AI-powered advertising models for campaign optimization.
- Strengthen prompt engineering skills for effective, brand-consistent copywriting.
- Explore multimodal AI tools for visual ads, voiceovers, and avatars to enhance storytelling.
- Develop awareness of ethical AI practices, including copyright, bias mitigation, and responsible scaling.
Workshop Summary
The 2-day immersive workshop combined conceptual learning with live demonstrations, labs, and collaborative exercises. Day 1 introduced participants to AI-powered advertising and copywriting, where they explored platforms like Meta Business Ads and Google Ads to understand predictive targeting and campaign automation. Participants then moved into prompt engineering, using ChatGPT and Chat.ai to build effective ad copy and maintain brand voice. Day 2 shifted focus to creativity and storytelling, with participants generating visuals using Midjourney, Adobe Firefly, and DALL·E, followed by integrating voiceovers and avatars with Heygen and MyEdit to produce engaging ad videos. The program concluded with peer review sessions and discussions on ethical AI practices, ensuring participants understood not just how to use AI, but how to apply it responsibly at scale.
Key highlights included:
- Hands-on labs where participants built prompt libraries and tested AI-generated copy through persona-based A/B exercises.
- Creation of multi-platform ad visuals from text prompts, transforming ideas into campaign-ready assets.
- Development of short video ads by combining avatars and multilingual voiceovers.
- Peer review sessions fostering collaborative learning and cross-team insights.
- Clear frameworks for ethical guardrails, covering deepfake risks, IP rights, and bias detection.
Workshop Details
- Mode: On-Site
- Audience: Cross-functional professionals from Marketing, Brand, Sales, Digital, and Communications teams
- Batch Size: ~30 Participants
- Duration: 2-day Workshop
- Customized Training Modules
- Certificates for all participants
Trainer (Speaker) Profile
- 15+ years of experience in performance marketing and applied AI.
- Trained 4,000+ professionals across corporates and digital education platforms.
- Expertise in AI tools such as ChatGPT, Copy.ai, Midjourney, Canva AI, RunwayML, Heygen, and MyEdit.
- Delivered high-impact marketing projects with brands like Disney, Viacom, ORRA, Shoppers Stop, Inorbit Malls, and Hiranandani Group.
