Course Overview
This Advanced B2B SaaS Growth Strategies program is designed to equip senior leaders with advanced, actionable strategies for driving growth in the competitive B2B SaaS landscape. Led by an industry expert with over 25 years of experience, this program goes beyond theory, focusing on real-world applications in strategic positioning, account-based marketing, conversion optimization, and sales excellence. Through practical exercises, simulations, and case studies, participants will develop the skills to tackle complex SaaS challenges, optimize customer acquisition and retention, and drive measurable revenue impact—turning insights into immediate action for their organizations.
Features
- Develop advanced strategies for positioning and marketing B2B SaaS products in competitive markets.
- Master account-based marketing (ABM) and conversion optimization to drive lead generation and customer acquisition.
- Implement sales strategies and processes tailored to the unique needs of B2B SaaS organizations.
- Leverage retention and expansion tactics to maximize customer lifetime value and minimize churn.
Target audiences
- C-Level/ Senior Professionals in B2B SaaS Sales & Growth roles
Instructor
