Program Overview
This program enables participants to master the art of building and scaling consumer loyalty and engagement platforms in today’s competitive retail and digital landscape. Through case studies, process frameworks, and cross-functional integration strategies, the course explores how to move beyond points-based programs to experience-driven loyalty ecosystems. Participants will learn how to design financially viable, AI-enabled loyalty programs, integrate cross-department workflows, implement robust governance models, and build scalable SOPs. The focus will be on practical problem-solving, enabling participants to tackle real-world challenges in loyalty management and consumer engagement.
Features
- Design loyalty programs aligned with business goals and customer experience
- Integrate cross-functional workflows across sales, finance, marketing, and compliance.
- Build scalable SOPs and governance models for platform sustainability
- Leverage data, personalization, and AI to enhance engagement and retention
Target audiences
- CRM Professionals
- Digital Marketing Managers
- Program Managers
- Operations and Compliance Teams
Curriculum
- 4 Sections
- 16 Lessons
- 1 Day
Expand all sectionsCollapse all sections
- The Future of Customer Loyalty3
- Designing Large-Scale Loyalty Programs4
- Cross-Functional Execution & Integration5
- 3.1Stakeholder management: finance, sales, marketing, compliance
- 3.2Building seamless workflows between departments
- 3.3Integration of modules & ecosystem partners (payment, CRM, analytics)
- 3.4Governance and risk management in large-scale platforms
- 3.5Map a process flow for integrating a new campaign module into an existing loyalty platform
- Building Scalable SOPs & Governance Models4
Instructor
