Program Overview
This, high-impact classroom training designed to enhance in-clinic excellence for Medical Representatives, Key Account Managers, and First Line Managers. It integrates behavioral psychology, scientific communication, and coaching strategies to build trusted clinical influencers. Participants gain tools for pre-call planning, scientific storytelling, objection handling, and coaching for performance, culminating in action plans and peer-reviewed assessments. The course aims to foster deeper doctor engagement, more effective communication, and improved patient-centric selling to increase business impact.
Features
- Understand HCP psychology and tailor engagement strategies
- Apply storytelling and objection handling to influence clinical decisions
- Conduct effective pre-call and post-call analyses
- Coach field teams for consistent, high-performance behavior
Target audiences
- Medical Representatives
- Key Account Managers
- First Line Managers
Curriculum
- 10 Sections
- 29 Lessons
- 2 Days
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- Decoding HCP’s Mind3
- Pre-Call planning like Pro3
- Value based product communication3
- Visual-Aid & Detailing Mastery3
- Objection Handling Techniques3
- Advanced HCP Engagement3
- Scientific Selling & Patient-Centric Dialogue3
- Post Call Reflection and CRM Skills3
- Coaching for In-clinic excellence3
- Action Plan Presentation2