Program Overview
As businesses transition from industrial to knowledge and platform economies, intangible assets now drive over 80% of enterprise value—from data and IP to brand equity and digital partnerships. This program equips finance, strategy, and innovation leaders to quantify, fund, and report the true drivers of value creation beyond the balance sheet. Participants explore valuation frameworks for intellectual capital, digital assets, and ecosystem participation models, while integrating these insights into corporate finance, R&D investment, and investor communication. Through global case studies from Microsoft, Unilever, and Tata, the program bridges finance and innovation—empowering organizations to translate intangible performance into measurable, investor-grade financial impact.
Features
- Understand frameworks for identifying and valuing intangible assets in modern enterprises
- Integrate innovation, data, and brand equity into capital and investment decisions
- Design financing and governance models for ecosystem-driven business models
- Communicate intangible value through integrated reporting and investor narratives
Target audiences
- Strategy Teams
- R&D and Innovation Teams
- CFOs & Finance Teams
- Relationship Building/Management Professionals (Investor Management)
Curriculum
- 6 Sections
- 35 Lessons
- 1 Day
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- The Economics of Intangible Value6
- 1.1Shift from industrial to knowledge and ecosystem economies
- 1.2Intangible assets taxonomy — intellectual capital, brand, customer relationships, data, networks, and know-how
- 1.3Market-to-book gap and value attribution
- 1.4Economic Profit (EVA) vs. Intangible Value Added (IVA)
- 1.5Accounting limitations and integrated reporting
- 1.6Quick diagnostic – Assess company’s current intangible asset contribution to enterprise value
- Measuring & Managing Intangible Assets7
- 2.1Valuation frameworks – cost, income, and market approaches for intangibles
- 2.2Data monetization and digital asset valuation
- 2.3Innovation capital: R&D productivity and IP value realization
- 2.4Customer lifetime value (CLV) and brand equity analytics
- 2.5KPIs for knowledge-based capital
- 2.6Case Study: Microsoft, Unilever, and Infosys — financialization of innovation and digital IP portfolios
- 2.7Exercise: Design an “Intangible Asset Register” with financial metrics and control levers
- Financing Innovation & Intangible Growth7
- 3.1Capital allocation for R&D, partnerships, and platform investments
- 3.2Off-balance-sheet financing for IP and data-driven assets
- 3.3Venture-style investment models in corporate finance
- 3.4Risk-adjusted valuation for uncertain innovation pipelines
- 3.5Linking ESG and sustainability investments with intangible value
- 3.6Case based learning: Google’s ecosystem monetization, Siemens’ Industry 4.0 partnerships, and Tata’s digital capability funding strategy
- 3.7Simulation – build a financial model for an innovation project, factoring intangible ROI and risk adjustment (Team activity)
- Finance in Ecosystem & Platform Models7
- 4.1Platform economics – co-creation, shared risk, and distributed revenue
- 4.2Network effects, marginal cost economics, and data externalities
- 4.3Financial governance in collaborative ecosystems
- 4.4Shared IP, revenue sharing, and cross-licensing models
- 4.5Valuing partnerships and ecosystem participation ROI
- 4.6Case Study: Amazon Web Services (AWS Partner Network) & Mahindra’s mobility-as-a-service model
- 4.7Exercise: Design an ecosystem value chain – map financial flows and identify monetization points
- Integrated Reporting & Communication of Intangible Value6
- 5.1Integrated reporting (IR) and BRSR Core frameworks
- 5.2Balanced scorecard for intangibles and non-financial KPIs
- 5.3Investor communication – linking narrative to valuation
- 5.4Risk disclosure for intangible-heavy enterprises
- 5.5Governance and audit challenges
- 5.6Activity: Create a mini integrated report extract – map innovation KPIs to financial outcomes
- Action Planning & Strategy Discussion2
Instructor
