Curriculum
- 6 Sections
- 35 Lessons
- 1 Day
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- The Economics of Intangible Value6
- 1.1Shift from industrial to knowledge and ecosystem economies
- 1.2Intangible assets taxonomy — intellectual capital, brand, customer relationships, data, networks, and know-how
- 1.3Market-to-book gap and value attribution
- 1.4Economic Profit (EVA) vs. Intangible Value Added (IVA)
- 1.5Accounting limitations and integrated reporting
- 1.6Quick diagnostic – Assess company’s current intangible asset contribution to enterprise value
- Measuring & Managing Intangible Assets7
- 2.1Valuation frameworks – cost, income, and market approaches for intangibles
- 2.2Data monetization and digital asset valuation
- 2.3Innovation capital: R&D productivity and IP value realization
- 2.4Customer lifetime value (CLV) and brand equity analytics
- 2.5KPIs for knowledge-based capital
- 2.6Case Study: Microsoft, Unilever, and Infosys — financialization of innovation and digital IP portfolios
- 2.7Exercise: Design an “Intangible Asset Register” with financial metrics and control levers
- Financing Innovation & Intangible Growth7
- 3.1Capital allocation for R&D, partnerships, and platform investments
- 3.2Off-balance-sheet financing for IP and data-driven assets
- 3.3Venture-style investment models in corporate finance
- 3.4Risk-adjusted valuation for uncertain innovation pipelines
- 3.5Linking ESG and sustainability investments with intangible value
- 3.6Case based learning: Google’s ecosystem monetization, Siemens’ Industry 4.0 partnerships, and Tata’s digital capability funding strategy
- 3.7Simulation – build a financial model for an innovation project, factoring intangible ROI and risk adjustment (Team activity)
- Finance in Ecosystem & Platform Models7
- 4.1Platform economics – co-creation, shared risk, and distributed revenue
- 4.2Network effects, marginal cost economics, and data externalities
- 4.3Financial governance in collaborative ecosystems
- 4.4Shared IP, revenue sharing, and cross-licensing models
- 4.5Valuing partnerships and ecosystem participation ROI
- 4.6Case Study: Amazon Web Services (AWS Partner Network) & Mahindra’s mobility-as-a-service model
- 4.7Exercise: Design an ecosystem value chain – map financial flows and identify monetization points
- Integrated Reporting & Communication of Intangible Value6
- 5.1Integrated reporting (IR) and BRSR Core frameworks
- 5.2Balanced scorecard for intangibles and non-financial KPIs
- 5.3Investor communication – linking narrative to valuation
- 5.4Risk disclosure for intangible-heavy enterprises
- 5.5Governance and audit challenges
- 5.6Activity: Create a mini integrated report extract – map innovation KPIs to financial outcomes
- Action Planning & Strategy Discussion2
Intangible assets taxonomy — intellectual capital, brand, customer relationships, data, networks, and know-how
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