Curriculum
- 4 Sections
- 18 Lessons
- 1 Day
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- Labeling Fundamentals & Regulatory Landscape5
- 1.1Key regulations governing FMCG labeling (Codex, FSSAI, FDA, EFSA, etc.)
- 1.2Nutritional Panel, RDA, %DV, “low-fat”, “sugar-free”, “high protein”, fortification standards
- 1.3Distinction between nutrition claims, health claims, and marketing claims
- 1.4Allergen declarations – mandatory vs voluntary disclosures
- 1.5Penalties & brand risks of non-compliance
- Situational Awareness – Regional & Practical Nuances5
- 2.1Regional differences – India (FSSAI), US (FDA), EU, GCC, ASEAN
- 2.2How “permitted” and “prohibited” claims vary by market
- 2.3Case: Use of terms like “natural,” “organic,” “light,” “immunity booster”
- 2.4Allergen management – cross-contamination & precautionary labeling (“may contain…”)
- 2.5Common challenges: reformulation, labeling redesign, import/export labeling hurdles
- Real-Life Cases & Industry Lessons5
- 3.1Case Study 1: Product recall due to mislabeling (nutrition/health claim dispute)
- 3.2Case Study 2: Allergen misdeclaration – compliance vs consumer trust
- 3.3Comparative analysis of “functional foods” claims (e.g., probiotics, plant protein)
- 3.4Brand positioning vs regulatory compliance – where companies went wrong
- 3.5How leading FMCG brands build legally compliant yet marketable claims
- Interactive Exercises & Problem Solving3
- 4.1Group exercise: Audit a sample food label – identify non-compliant claims and suggest fixes
- 4.2Exercise: Marketing vs Regulatory team negotiation – balancing compliance with consumer appeal
- 4.3Scenario based workshop: Handling an allergen declaration crisis – risk mitigation and corrective communication