Program Overview
This expert-led program empowers frontline and mid-level FMCG sales managers with hands-on knowledge of how Generative AI tools can revolutionize forecasting, beat planning, trade communication, and distributor engagement. Designed for Territory Sales Managers, Area Sales Managers, and Zonal Heads, the course bridges the gap between sales execution and AI adoption. With a mix of real-world case studies, tool demos (e.g., ChatGPT, Excel Copilot), and guided activities, participants will learn how to automate insights, improve market responsiveness, and conduct smarter, data-driven decision-making — all while ensuring responsible and compliant AI usage.
Features
- Apply Gen AI tools to improve sales forecasting and territory planning.
- Generate persuasive, retail-specific sales communication using AI.
- Automate reporting, distributor reviews, and competitor tracking with Gen AI.
- Identify risks and follow best practices for ethical and responsible AI use in FMCG.
Target audiences
- Territory Sales Managers
- Area Sales Managers
- Zonal Sales Heads
Curriculum
- 6 Sections
- 19 Lessons
- 1 Day
Expand all sectionsCollapse all sections
- FMCG Meets Gen AI – The Sales Opportunity5
- AI-Powered Sales Forecasting & Territory Intelligence5
- 2.1How Gen AI improves forecasting accuracy using localised data
- 2.2Automating beat plans and outlet-level targeting
- 2.3Interpreting AI-generated secondary sales insights
- 2.4Tool: Microsoft Excel with Copilot, ChatGPT Prompt Templates
- 2.5Activity: Use AI to forecast SKU-wise sales for a specific territory
- Gen AI for Communication, Promotions & Retailer Interaction3
- Gen AI for Market Intelligence & Competitor Tracking2
- Automating Reporting & Distributor Reviews with AI2
- Responsible AI Use2
Instructor
