Program Overview
This hands-on program is designed to equip professionals with practical capabilities in using Generative AI tools such as ChatGPT, Claude, and DALL·E. Participants will explore real-world applications of AI —learning how to plan campaigns, write engaging emails and social posts, analyze CRM logs, and prepare communication drafts and creative briefs—accelerating messaging, customer engagement and improve decision-making. With tailored use cases, prompt engineering exercises, and a focus on pharma-specific risks and governance, the course enables professionals to confidently integrate AI into their day-to-day workflows while aligning with industry standards and ethical best practices.
Features
- Plan campaigns and generate marketing copy
- Analyze CRM logs for insights
- Create internal/external communication drafts
- Build creative briefs faster with AI
Target audiences
- Sales representatives
- Marketing executives
- Communication Teams
Curriculum
- 5 Sections
- 17 Lessons
- 1 Day
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- Introduction to Generative AI for the Pharma Ecosystem4
- Fundamentals of Prompt Engineering4
- Use Cases: Sales, Marketing & Corporate Communications3
- Risks, Ethics, and Best Practices4
- Activities & AI Integration Planning2