Curriculum
- 6 Sections
- 32 Lessons
- 1 Day
Expand all sectionsCollapse all sections
- The Global Pharmaceutical Market Landscape4
- Pharma Product Types & Business Size5
- Pharma Business Models6
- 3.1Prescription-driven business (physician influence)
- 3.2Retail / pharmacy chains (US & EU dominance)
- 3.3Tenders (government-driven procurement in Africa/Asia)
- 3.4Others – online pharmacies, telemedicine integrations
- 3.5Case Example: CVS, Apollo Pharmacy, NHS tendering models
- 3.6Exercise: Group simulation – “Winning a government tender vs. retail launch”
- The Rise of Biosimilars4
- Types of Pharma Manufacturers7
- 5.1Innovators (Pfizer, Roche, Novartis)
- 5.2Branded generics/generics (Sun Pharma, Dr. Reddy’s, Teva)
- 5.3Biopharma (Amgen, Biocon)
- 5.4Contract manufacturers (Lonza, WuXi)
- 5.5Specialty pharma (orphan drugs, rare diseases)
- 5.6Cosmetics, nutraceuticals, ayurvedic players
- 5.7Real-Life Example: Biocon’s global biosimilar partnerships
- India – The Pharmacy of the World6
- 6.1India’s contribution to global generics (20%+ by volume)
- 6.2Vaccine leadership (Serum Institute of India)
- 6.3Government initiatives & export dominance
- 6.4Future trajectory – biosimilars, biologics, digital pharma
- 6.5Case Example: India’s role in COVID-19 vaccines supply
- 6.6Interactive Activity: Scenario simulation – “Positioning India’s pharma industry in 2030”
Case Example: India’s role in COVID-19 vaccines supply
Prev