Curriculum
- 5 Sections
- 26 Lessons
- 1 Day
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- Overview of D2C E-Commerce Models5
- 1.1Definition and core principles of D2C models.
- 1.2Differences between D2C, B2C, and marketplace-based e-commerce
- 1.3Advantages and limitations of D2C platforms
- 1.4Keywords: Brand ownership, customer lifetime value (CLV), margin optimization, first-party data.
- 1.5Group discussion: Analyze and map out different D2C brands participants are familiar with, identifying their unique value propositions.
- Basics of D2C Platforms and Their Setup5
- 2.1Step-by-step process to establish a D2C e-commerce platform: website setup, platform selection, and integration tools.
- 2.2Legal and compliance considerations for D2C operations.
- 2.3Keywords: Omnichannel strategy, Shopify, WooCommerce, payment gateways, inventory management systems (IMS).
- 2.4Case Study of well-known D2C brands and lessons learned.
- 2.5Interactive Simulation: Design a basic D2C platform using case scenarios, including product catalog creation, payment setup, and inventory management.
- Functional Insights into Logistics, Customer Acquisition, and Retention6
- 3.1Logistics: Managing end-to-end supply chain, warehousing, and last-mile delivery.
- 3.2Customer Acquisition: Performance marketing basics, SEO/SEM, social media marketing, and influencer partnerships.
- 3.3Customer Retention: Building loyalty through personalized experiences, subscription models, and effective CRM.
- 3.4Keywords: ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), RFM analysis, last-mile delivery, cart abandonment strategies.
- 3.5Case Study: Analysis of logistics and marketing strategies of popular D2C brands.
- 3.6Team activity: Develop a mini go-to-market strategy, including logistics, marketing, and retention plans for a hypothetical D2C product.
- Emerging Technologies in the D2C Ecosystem7
- 4.1Role of AI/ML in personalized recommendations and predictive analytics.
- 4.2Conversational commerce (chatbots and voice assistants).
- 4.3Augmented reality (AR) for immersive shopping experiences.
- 4.4Blockchain for supply chain transparency and customer trust.
- 4.5Keywords: Conversational AI, AR/VR, blockchain, personalization engines, data privacy.
- 4.6Case studies on how emerging technologies revolutionized D2C businesses.
- 4.7Brainstorming session: Design innovative technology solutions for common D2C challenges (e.g., personalization or logistics optimization).
- Resolving Real-World D2C Challenges3
- 5.1Common pitfalls and how to avoid them: scaling challenges, maintaining product quality, and managing customer expectations.
- 5.2Metrics for success: revenue, retention rates, and customer satisfaction scores.
- 5.3Interactive Exercise: Tackle a pre-designed challenge scenario (e.g., resolving high cart abandonment rates or streamlining last-mile delivery).
Differences between D2C, B2C, and marketplace-based e-commerce
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