Program Overview
This 2-day training program equips sales, marketing, and customer success teams, as well as real estate, PE, and VC investors, with expert-led insights into selling hyperscale, colocation, and edge data centers, mastering pricing models, contract negotiations, and long-term client engagement strategies to drive revenue growth and maximize investment potential
Features
- Provide in-depth understanding of sales strategies for different types of data centers (Hyperscale, Colocation, and Edge)
- Equip participants with the skills needed to navigate contract negotiations, pricing models, and long-term client engagement
- Explore customer relationship management strategies, focusing on onboarding, account management, and partnership development
- Discuss strategies to expand market reach, including emerging sectors and geographic markets
Target audiences
- Sales, marketing, and customer success teams from data center companies
- Real Estate and PE/VC investors
Curriculum
- 5 Sections
- 13 Lessons
- 2 Days
Expand all sectionsCollapse all sections
- Sales Strategy for Different Data Center Models3
- 1.1Hyperscale Data Centers: Target Customers, Key Selling Points, Contract Negotiations & Pricing Models, Competitive Differentiation
- 1.2Colocation Data Centers: Target Customers, Key Selling Points, Sales Models, SLAs & Compliance Considerations, Additional Revenue Considerations
- 1.3Edge Data Centers: Target Customers, Key Selling Points, Sales Models, Strategic Partnerships
- Pricing & Revenue Models3
- Client Onboarding & Long-Term Engagement3
- Partnership Development & Ecosystem Expansion2
- Sales Model and Case Studies2
Instructor
