Program Overview
In today’s competitive pharmaceutical and healthcare landscape, the success of Medical Communication organizations hinges on a strong, strategic business development approach. This specialized training program is designed to empower Senior professionals with the critical skills and tools required to drive client engagement, generate qualified leads, and contribute to sustained business growth. Led by a senior industry expert with over 20 years of experience in pharma, medtech, and scientific communications, this hands-on workshop offers a practical, real-world approach to mastering BD in the MedComms industry. The session integrates case studies, interactive exercises, live demonstrations of lead generation tools, and actionable strategies tailored for the pharmaceutical services ecosystem.
Features
- Learn to identify and engage high-potential clients in the MedComms ecosystem
- Gain hands-on experience with lead generation tools and data sourcing techniques
- Develop persuasive outreach strategies, including business writing and client call skills
- Build long-term client relationships using proven BD frameworks and templates
Target audiences
- Business Development Executives/Managers
- Sales & Marketing Professionals
- Medical Affairs staff
- Professionals from CROs, Med Comms, and healthcare consulting firms
Curriculum
- 2 Sections
- 14 Lessons
- 2 Days
- Foundation of Business Development in Medcomms7
- 1.1Introduction to Business Development in the Medical Communication industry
- 1.2The role and key responsibilities of a BD professional
- 1.3Market research fundamentals – tools and techniques for identifying opportunities
- 1.4Defining and locating your target audience in pharma, biotech, and medtech 5.
- 1.5Overview of Med Comms services: Scientific and Medical Writing; Advisory Board and Conference Support; KOL Engagement and Advocacy Building
- 1.6Live demonstration: Data sourcing strategies: Based on Target region/requirements: How to extract high-quality data from LinkedIn, ClinicalTrials.gov, PubMed, company/institute websites
- 1.7Documentation Templates and Checklists
- Lead Generation & Client Engagement7
- 2.1Live demonstration: Lead generation tools and platforms to find potential clients
- 2.2Common challenges in lead generation – and how to overcome them
- 2.3Do’s and Don’ts for BD professionals in client-facing roles
- 2.4Outreach essentials: Business email writing- Explanation with Templates & Effective client call tips
- 2.5Best practices post-client call or meeting
- 2.6Building and sustaining long-term client relationships
- 2.7Pro tips for client communication and preparing for client meetings
Instructor
