Curriculum
- 2 Sections
- 14 Lessons
- 2 Days
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- Foundation of Business Development in Medcomms7
- 1.1Introduction to Business Development in the Medical Communication industry
- 1.2The role and key responsibilities of a BD professional
- 1.3Market research fundamentals – tools and techniques for identifying opportunities
- 1.4Defining and locating your target audience in pharma, biotech, and medtech 5.
- 1.5Overview of Med Comms services: Scientific and Medical Writing; Advisory Board and Conference Support; KOL Engagement and Advocacy Building
- 1.6Live demonstration: Data sourcing strategies: Based on Target region/requirements: How to extract high-quality data from LinkedIn, ClinicalTrials.gov, PubMed, company/institute websites
- 1.7Documentation Templates and Checklists
- Lead Generation & Client Engagement7
- 2.1Live demonstration: Lead generation tools and platforms to find potential clients
- 2.2Common challenges in lead generation – and how to overcome them
- 2.3Do’s and Don’ts for BD professionals in client-facing roles
- 2.4Outreach essentials: Business email writing- Explanation with Templates & Effective client call tips
- 2.5Best practices post-client call or meeting
- 2.6Building and sustaining long-term client relationships
- 2.7Pro tips for client communication and preparing for client meetings