AI in Marketing: What It Means for How Marketing Teams Think, Work and Deliver
A leadership conversation with Daksh Juneja, Performance Marketing Expert & Trainer
About this webinar
AI is changing marketing. The bigger question for leaders is: what does it mean for the way marketing teams think, work and deliver?
As AI becomes increasingly embedded across the marketing ecosystem, senior leaders are being challenged to look beyond experimentation and understand how it can shape productivity, decision-making, customer engagement and the future of their teams.
This session is designed to be practical, leadership-focused, and discussion-oriented — not a tool demo.
Session agenda
AI Is Already Reshaping Marketing
Moving beyond experimentation · What has changed for marketing leaders · The leadership question: how to respond
How Marketing Teams Think and Work with AI
Productivity gains across the team · Faster insight and sharper decision-making · Where human judgement still leads
Customer Engagement and Performance
AI across content, media and customer experience · Implications for performance marketing and growth
Leading the Transition: Teams, Skills and Structures
Moving from experimentation to embedded use · Skills and roles that matter next · A practical leadership roadmap
The Future of AI-Powered Marketing
What comes next for marketing leaders and their teams
Live Q&A
Open discussion with the speaker
Key takeaways
How teams think
How AI is changing the way marketing teams think, plan and prioritise
How teams work
Where AI can lift productivity across day-to-day marketing work
Better decisions
How AI can support sharper, faster marketing decision-making
Customer engagement
AI's role in content, media and customer experience
Performance and growth
What AI means for performance marketing and customer growth
Leading the shift
A leadership view on preparing teams for what comes next
Who should attend
- Chief Marketing Officers (CMOs)
- Marketing Heads / Directors
- VP / AVP – Marketing
- Heads of Digital Marketing
- Heads of Brand & Communications
- Heads of Growth / Growth Marketing
- Heads of Performance Marketing
- Heads of Customer Experience / Consumer Marketing
- Heads of Content & Social Media
- Heads of Media & Digital Strategy
- Heads of Marketing Analytics / Marketing Intelligence
- E-commerce & D2C Marketing Leaders
- Product Marketing Leaders
- Senior Brand Managers
- Senior Digital & Performance Marketing Professionals
- Business leaders responsible for marketing transformation
If you are responsible for marketing strategy, teams, budgets, customer growth or digital transformation, this conversation is for you.
Meet your speaker
Daksh Juneja
Performance Marketing Expert & Trainer
Daksh Juneja is a performance marketing expert and corporate trainer specialising in Google and Meta Ads. He is also a content creator and has written on digital marketing, Instagram strategy, SEO and AI tools for publications including Hindustan Times Tech and Ideathrone.
