About the Client
Royal Enfield, a division of Eicher Motors Ltd., is a globally renowned premium motorcycle brand with a legacy of over 120 years. Headquartered in Chennai, India, Royal Enfield is famous for its iconic mid-sized motorcycles like the Classic 350, Interceptor 650, and Himalayan. With a robust presence in 60+ countries, the brand has seen exponential growth, driven by its cult following, rugged performance, and lifestyle-driven appeal. Royal Enfield operates multiple state-of-the-art manufacturing plants, ensuring high-quality production while maintaining its classic design philosophy.
Workshop Objective
The objective of the Design Thinking Excellence Workshop was to equip participants with a comprehensive understanding of the design thinking methodology and its application in real-world workplace scenarios. The program aimed to enable participants to reframe complex challenges, apply empathy-driven research, and transform ideas into viable solutions. By the end of the session, participants were expected to not only master the five phases of design thinking—Empathize, Define, Ideate, Prototype, and Test—but also translate them into actionable innovation roadmaps.
Workshop Summary
This immersive, instructor-led program blended conceptual learning with high-impact practical exercises, allowing participants to experience design thinking as a structured yet flexible innovation process. The workshop emphasized reimagining problems, challenging assumptions, and accelerating solution development through a balance of creativity and discipline.
Key highlights included:
- Exploration of creativity, invention, and innovation in product and process contexts
- Common pitfalls of failed innovation and strategies to avoid them
- Hands-on application of empathy-led research and problem-framing tools
- Structured ideation using SCAMPER, TRIZ, and round-robin brainstorming
- Rapid prototyping exercises to test assumptions and validate solutions
- Development of actionable A3 innovation roadmaps for workplace application
The session concluded with participants presenting their innovation journey, reinforcing their ability to connect user needs with business value and organizational goals.
Workshop Details
- Mode: On-Site
- Audience: Multidisciplinary teams across EV development, product design, user experience, and allied functions
- Batch Size: 23 Participants
- Duration: 1-day Workshop
- Customized Training Modules
- Certificates for all participants
Trainer Profile
- Innovation Management Research Scholar & Innovation Venture Catalyst with 15 years of global experience across research, manufacturing, design thinking enablement, and instructional design.
- Recognized as one of the “Gems of Mentor India” under the Atal Innovation Mission, NITI Aayog.
- Developed the proprietary Design Sprint Framework to help innovators identify the right problems and design actionable solutions.
- Experienced across India, Singapore, Dubai, Oman, and Abu Dhabi, bridging capital with disruptive startups and innovation ecosystems.
