Vehicle Premiumness
This two-day experiential program equips automotive manufacturing, operations and quality professionals with the technical and behavioural capabilities required to deliver vehicles that consistently meet customer expectations of premiumness. Participants explore how engineering intent translates into manufacturing execution and how product quality, craftsmanship, consistency and attention to detail influence customer confidence and brand perception. The program integrates the Customer Lens and Manufacturing Lens, examining premium attributes such as gap and flush, panel alignment, paint finish, tactile quality, interior refinement, acoustics and functional execution. Participants learn to identify potential premium-quality gaps, strengthen manufacturing controls, evaluate governing quality systems and connect customer feedback with corrective and preventive actions.
Course Content
Meet Your Instructor
This course includes:
- Lessons 0
- Topics 0
- Duration 2 Day
- Quizzes 1
- Language English