D2C Growth, Performance Marketing & Customer Lifetime Value for Sales & Marketing in Retail & E-commerce
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Drive profitable D2C growth through performance marketing, conversion optimization, and customer lifetime value strategies.
Last updated May 18, 2026
This program on D2C growth, performance marketing, and customer lifetime value equips professionals to build full-funnel marketing strategies that drive acquisition, conversion, and retention. It focuses on campaign architecture, creative strategy, CRO, CRM automation, and data-driven decision-making to maximize ROAS, improve CAC efficiency, and build sustainable D2C growth.
Course Content
Full-Funnel Performance Framework
4 Topics
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Meta & Google Campaign Architecture
4 Topics
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Creative & Content Strategy for D2C
4 Topics
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Conversion Rate Optimization (CRO)
4 Topics
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Retention, Loyalty & CRM
4 Topics
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LTV, Cohort Analysis & Segmentation
4 Topics
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Profitability & AOV Enhancement
4 Topics
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D2C Growth Framework
4 Topics
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Meet Your Instructor
Abhishek Gupta
3 Course
1 Students
Abhishek Gupta is a D2C and digital growth leader with 10+ years of experience in building and scaling consumer brands. As SVP – Online Revenue at Honasa Consumer Ltd., he leads end-to-end online revenue strategy across leading brands including Mamaearth, The Derma Co., Aqualogica, and BBlunt, driving growth across marketplaces and D2C channels. A CFA Level II certified professional, he specializes in data-driven growth, marketing optimization, and customer lifecycle management, consistently improving CAC, conversions, and customer lifetime value. Known for his strong collaboration with founders and product teams, Abhishek excels at building scalable, conversion-focused digital ecosystems that deliver sustainable revenue growth.
₹170,000.00
This course includes:
- Lessons 8
- Topics 32
- Quizzes 0
- Language English
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